Blink Fitness is a premium, affordable gym brand owned by Equinox Holdings LLC. As Senior Copywriter of Blink, I was the brand's primary copy resource as it grew from comprising 30 locations in the New York Metro area, through the launch of franchising, to 100+ locations nationwide. In addition to overseeing all customer and employee-facing copy, I authored the brand guidelines and defined the Blink brand voice.
I wrote, produced, and co-directed these social media activations.
I was acting Creative Director for the official Blink Fitness drone tour video.