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Blink Fitness is a premium, affordable gym brand owned by Equinox Holdings LLC.  As Senior Copywriter of Blink, I was the brand's primary copy resource as it grew from comprising 30 locations in the New York Metro area, through the launch of franchising, to 100+ locations nationwide. In addition to overseeing all customer and employee-facing copy, I authored the brand guidelines and defined the Blink brand voice.

I wrote, produced, and co-directed these social media activations. 

I was acting Creative Director for the official Blink Fitness drone tour video.

Radio and podcast ad scripts

On-brand UX copy for the Blink Fitness app.

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