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Matthew Phillp


Brooklyn, NY 11211


Tel: +1 917-862-3994

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Downloadable Resume

Work Experience




20nine Brand Consultancy/Chronic Agency

July 2021 - Present

Oversee and provide copy for all client projects (Accenture, Signant Health, Emodo Tech, PHCVB, LaSAlle College High School) 

Project work includes concept and granular level voice/copy work for complete brand refreshes, brand guidelines, web copy, digital and print ads, video and audio scripts, social media posts


Detailed preparatory research for all clients including conducting in-depth discovery interviews with stakeholders, clients, and competitors, social media and online presence analysis, brainstorm participation, and concept articulation 


Play a key role in client pitches and present clients with work at every stage of projects Help develop fresh brand identity for 20nine itself, by writing case studies, overseeing social media editorial strategy, and company web site copy


Own copy component of projects for multiple clients at all times


Work directly with strategists to implement data and insights-based approach to copy for all internal and external projects


Manage/mentor copy interns and sourced freelance writers where needed





Tell Me About Your Father, the podcast

November 2019 - Present

Tell Me About Your Father is a podcast about father figures, daddy issues, and dismantling the paternal mystique, which is produced in collaboration with Inside Voices Media

Research, schedule, and interview guests for podcast episodes


Craft stories using raw interview material and direct a sound editor to polish finished episodes

Write and record title voice overs and episode summaries

Compose and build promo communications for email blasts


Created a distinct sound template for each podcast episode

Collaborated with and directed a designer, Illustrator, and web producer to established a distinct website look, feel, and tone for a website that presents and explains the podcast concept

Established editorial guidelines and write copy for ongoing associated social media channels that post daily


Morgan & Morgan - New York, NY

February 2020 - June 2020


Refreshed and presented consistently on-brand copy and engaging storytelling content for social, OOH, web, print, radio, and digital assets


Established a streamlined process for creative marketing brief delivery and implementation


Reduced substantially the number of rounds involved in delivering approved creative


Led a team of talented writers, designers, and strategists


Guided an editorial team in the publication of the firm’s yearly magazine, Verdicts


Identified and delivered a plan for a research-based, highly differentiated, creative expansion of the brand’s official style guide and brand positioning







Citarella Gourmet Market - New York, NY

November 2018 - November 2019


Developed, defined and implemented a differentiated brand voice in line with new positioning 


Collaborated with the Art Director to refresh the look and feel of seasonal menus, packaging, signage 


Channeled my passion for food into ensuring social content was engaging with industry trends


Recruited and directed a team of talented specialist writers


Delivered engaging on-brand copy for radio and video scripts and print and digital signage for a new market opening


Forged brand alliances with relevant media and content creation outlets and community organizations


Blink Fitness - New York, NY

September 2014 - September 2018


Developed and implemented a fresh brand voice, and delivered the brand’s official style guidelines  


Evolved/delivered on-brand copy (email, editorial, direct mail, digital, social, OOH, in-store, print, newsletters, radio, video, retail) as Blink grew from 30 locations locally to 100+ locations nationwide


Defined and delivered a B2B version of the brand for franchisee collateral (B2B web, digital, direct mail, social)  


Led brainstorms and advised on editorial concepts for engaging, on-brand social media content 


Formed brand partnerships with GMHC, Conde Nast, Hearst, NYU Langone


Recruited, directed, and mentored specialist freelance copywriters and junior designers


Provided on-brand feedback to external agencies in the launch of two brand evolutions



Audible Inc. - Newark, NJ

October 2013 - September 2014


Collaborated with designers and business owners to create successful, on-brand promotional campaigns, UX copy, customer-facing educational communications, and swag


Delivered differentiated instructional and promotional copy for ACX, Audible’s do-it-yourself audiobook recording business (B2B)




January  - March 2014


Composed a weekly, published critique of HBO’s program Looking

CONTENT WRITER - Cake Group - New York, NY

February 2014 - May 2014


Wrote and researched engaging, on-brand, weekly blog posts about New York State tourist destinations




Man of the World Magazine - New York, NY

November 2013 - January 2014


Copy edited the entire book for issues 6 and 7


WRITER - New York, NY

July 2013 - September 2013

Delivered condensed news reports for online publication


NYC Economic Development Corp - New York, NY

May 2013

Proofread the Mayor’s Special Initiative for Rebuilding and Resiliency


Sotheby's Auction House - New York, NY

March 2013

Copy edited promotional copy for the Impressionist and Modernist Art Day Sale Catalogue




Cesar's Way Magazine - New York, NY

March 2013


Proofread and copy edited all sections of the magazine



COPYWRITER - New York, NY & Melbourne, Australia

June 2011 - June 2012


Wrote inspiring promotional copy for nationwide and regional Living Social email deals



Gilt City - New York, NY

June 2011 - December 2011


Wrote engaging, on-brand promotional copy for nationwide and regional email deals




DNA Magazine - New York, NY

June 2006 - December 2011

Wrote and delivered monthly celebrity interviews, culture analysis and travel features centering on US culture 




DList Radio, - New York, NY

January 2005 - March 2009


Presented a weekly news segment "This Week in Review" for live-to-air broadcast


Produced celebrity guest interviews, developed segments, research, and fact checking


Developed successful cross-promotional opportunities with record companies, bloggers, publicity firms, and venues for live show tapings



January 2005 - March 2009


Designed engaging acquisition campaigns 


Developed content-based promotions and wrote all featured copy


The Village Voice - New York, NY

March 2004 - February 2005

Wrote city listings for multiple categories (clubs, bars, retail, etc.)

Researched and coordinated coverage of the 5 boroughs of New York City with other Assistant Editors


The Village Voice - New York, NY

March 2004 - February 2005


Copy editing, fact checking, statistical analysis, research and reportage support for the Executive Editor

2010 - present

2010 - present



University of Technology Sydney  

Post Graduate Diploma in Journalism                                                          


The University of Sydney - Sydney College of The Arts
Bachelor of Visual Arts



Awards and Achievements


Lambda Literary Foundation -  Fellowship recipient                                           2013

Alien of Extraordinary Talent -  U.S. Greencard recipient                                  2010

Glammy Awards – Best Writer (DNA Magazine) Nominee                               2009

Glammy Awards – Best Writer (DNA Magazine) Nominee                               2008

Ann Arbor Film Festival - Lawther/Graff Award – Winner                                 2006

MCC Young Adult Fiction Competition - People’s Choice Award - Winner           2003





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