Downloadable Resume
Work Experience
LEAD COPYWRITER, BRAND
Institute for Integrative Nutrition
May 2023 - Sept 2023
Refreshed brand book and brand guidelines: updated Tagline, Mission, Vision, and Purpose to communicate new brand partnership templates (Deepak Chopra), and new product verticals
Expanded engagement on social channels through refreshed content and campaign development
Increased enrollment and email open rate for educative and promotional email communications to existing customers and prospects
Refined and shored up marketing communication strategy across all platforms Championed a new process to encourage more creative engagement between writers and designers and stakeholders
Updated assets (webinar scripts, web copy, email journey etc.) to better align with new brand positioning
SENIOR CREATIVE WRITER AND STRATEGIST
20nine Brand Consultancy/Chronic Agency
July 2021 - December 2022
Oversaw and provided client-approved copy, digital content and copy editing for all portfolios (Accenture, Signant Health, Emodo Tech, PHCVB, LaSalle College High School)
Composed client-approved concept and granular level voice/copy, content design, copy editing for client brand identity updates, guidelines, web copy, digital and print ads, video and audio scripts, social media posts
Played a key role in winning projects through client pitches, presenting clients with work at every stage of projects
Helped develop fresh, CEO-approved brand identity for 20nine itself, by writing case studies, overseeing social media editorial strategy, and company web site copy
Successfully owned copy and content management for multiple clients at all times
Worked with strategists to ensure project success through a data and insights- based approach to copy for all internal and external projects
Conducted detailed preparatory research for all clients including in-depth discovery interviews with stakeholders, clients, and competitors, social media and online presence analysis, brainstorm participation, and concept articulation
Managed/mentored copy interns and sourced talented freelance writers where needed
CO-CREATOR and CREATIVE DIRECTOR
Tell Me About Your Father, the podcast
November 2019 - Present
Tell Me About Your Father is a podcast about father figures, daddy issues, and dismantling the paternal mystique, which is produced in collaboration with Inside Voices Media
Created, developed, and built a critically acclaimed podcast and auxiliary social content and website from the ground up
Research, schedule, interview guests for podcast episodes
Edit and polish stories from raw interview material to finished episode Construct full episodes from concept to finished, publishable format.
Compose and build promo communications for email blasts
Created distinct sound template for each podcast episode
Maintain and define evolving editorial guidelines, digital content management strategy, social posts, and overall branded look and feel
ACD, COPY, CREATIVE STRATEGIST (freelance)
Clients: Morgan & Morgan Law Firm, Hologram Sciences, O.school, DeSantis Breindel Agency
-New York, NY
February 2020 - June 2021
Established streamlined process for creative marketing brief delivery and implementation
Identified and delivered approved plan for research-based, highly differentiated, creative expansion of official style guides and brand positioning
Provided perspective on and copy for client approved brand positioning statements and voice development
Expanded client online presence and follower engagement through social strategy and content creation for all social channels
Wrote approved UX Copy and brand narrative flow for apps, increasing visitor stats
Increased open rates and sales figures for member-facing email communication and content strategy
Developed clear, dynamic, on-brand website and landing page brand storytelling strategies and SEO copy
Provided digital content design, content management, and copy editing
CONTENT CREATION SPECIALIST
Citarella Gourmet Market - New York, NY
November 2018 - December 2019
Developed, defined, and implemented differentiated brand voice in line with new positioning to target broader customer base
Wrote and edited all new seasonal menus, packaging, signage, and campaign/evergreen assets
Recruited and directed team of talented specialist writers
Delivered approved, engaging on-brand copy for radio and video scripts and print and digital advertising signage for new market opening, and other digital content
SENIOR COPYWRITER
Blink Fitness - New York, NY
September 2014 - September 2018
Developed and implemented a fresh brand voice, and delivered the brand’s official style guidelines
Evolved/delivered on-brand copy (email, editorial, direct mail, digital, social, OOH, in-store, print, newsletters, radio, video, retail) as Blink grew from 30 locations locally to 100+ locations nationwide
Defined and delivered a B2B version of the brand for franchisee collateral (B2B web, digital, direct mail, social)
Led brainstorms and advised on editorial concepts for engaging, on-brand social media content
Formed brand partnerships with GMHC, Conde Nast, Hearst, NYU Langone
Recruited, directed, and mentored specialist freelance copywriters and junior designers
Provided on-brand feedback to external agencies in the launch of two brand evolutions
COPYWRITER
Audible Inc. - Newark, NJ
October 2013 - September 2014
Collaborated with designers and business owners to create successful, on-brand promotional campaigns, UX copy, customer-facing educational communications, and swag
Delivered differentiated instructional and promotional copy for ACX, Audible’s do-it-yourself audiobook recording business (B2B)
CONTRIBUTOR
dot429.com - New York, NY
January - March 2014
Composed a weekly, published critique of HBO’s program Looking
CONTENT WRITER
Ilovenewyorkblog.com - Cake Group - New York, NY
February 2014 - May 2014
Wrote and researched engaging, on-brand, weekly blog posts about New York State tourist destinations
COPY EDITOR
Man of the World Magazine - New York, NY
November 2013 - January 2014
Copy edited the entire book for issues 6 and 7
WRITER
MSN.news.com - New York, NY
July 2013 - September 2013
Delivered condensed news reports for online publication
PROOFREADER
NYC Economic Development Corp - New York, NY
May 2013
Proofread the Mayor’s Special Initiative for Rebuilding and Resiliency
COPY EDITOR
Sotheby's Auction House - New York, NY
March 2013
Copy edited promotional copy for the Impressionist and Modernist Art Day Sale Catalogue
COPY EDITOR
Cesar's Way Magazine - New York, NY
March 2013
Proofread and copy edited all sections of the magazine
COPYWRITER
Livingsocial.com - New York, NY & Melbourne, Australia
June 2011 - June 2012
Wrote inspiring promotional copy for nationwide and regional Living Social email deals
COPYWRITER
Gilt City - New York, NY
June 2011 - December 2011
Wrote engaging, on-brand promotional copy for nationwide and regional Gilt.com email deals
CONTRIBUTOR
DNA Magazine - New York, NY
June 2006 - Present
Wrote and delivered monthly celebrity interviews, culture analysis and travel features centering on US culture
PRESENTER/CO-PRODUCER
DList Radio, EVR.com - New York, NY
January 2005 - March 2009
Presented a weekly news segment "This Week in Review" for live-to-air broadcast
Produced celebrity guest interviews, developed segments, research, and fact checking
Developed successful cross-promotional opportunities with record companies, bloggers, publicity firms, and venues for live show tapings
CONTENT EDITOR
DList.com - New York, NY
January 2005 - March 2009
Designed engaging acquisition campaigns
Developed content-based promotions and wrote all featured copy
ASSISTANT EDITOR
The Village Voice - New York, NY
March 2004 - February 2005
Wrote city listings for multiple categories (clubs, bars, retail, etc.)
Researched and coordinated coverage of the 5 boroughs of New York City with other Assistant Editors
RESEARCH ASSISTANT
The Village Voice - New York, NY
March 2004 - February 2005
Copy editing, fact checking, statistical analysis, research and reportage support for the Executive Editor
2010 - present
2010 - present
Education
University of Technology Sydney
Post Graduate Diploma in Journalism
The University of Sydney - Sydney College of The Arts
Bachelor of Visual Arts
Awards and Achievements
Lambda Literary Foundation - Fellowship recipient 2013
Alien of Extraordinary Talent - U.S. Greencard recipient 2010
Glammy Awards – Best Writer (DNA Magazine) Nominee 2009
Glammy Awards – Best Writer (DNA Magazine) Nominee 2008
Ann Arbor Film Festival - Lawther/Graff Award – Winner 2006
MCC Young Adult Fiction Competition - People’s Choice Award - Winner 2003