Work Experience

 

LEAD COPYWRITER, BRAND

Institute for Integrative Nutrition

May 2023 - Sept 2023

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Refreshed brand book and brand guidelines: updated Tagline, Mission, Vision, and Purpose to communicate new brand partnership templates (Deepak Chopra), and new product verticals
 

Expanded engagement on social channels through refreshed content and campaign development

 

Increased enrollment and email open rate for educative and promotional email communications to existing customers and prospects

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Refined and shored up marketing communication strategy across all platforms Championed a new process to encourage more creative engagement between writers and designers and stakeholders

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Updated assets (webinar scripts, web copy, email journey etc.) to better align with new brand positioning

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SENIOR CREATIVE WRITER AND STRATEGIST

20nine Brand Consultancy/Chronic Agency

July 2021 - December 2022

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Oversaw and provided client-approved copy, digital content and copy editing for all portfolios (Accenture, Signant Health, Emodo Tech, PHCVB, LaSalle College High School)

 

Composed client-approved concept and granular level voice/copy, content design, copy editing for client brand identity updates, guidelines, web copy, digital and print ads, video and audio scripts, social media posts

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Played a key role in winning projects through client pitches, presenting clients with work at every stage of projects

 

Helped develop fresh, CEO-approved brand identity for 20nine itself, by writing case studies, overseeing social media editorial strategy, and company web site copy

 

Successfully owned copy and content management for multiple clients at all times

 

Worked with strategists to ensure project success through a data and insights- based approach to copy for all internal and external projects

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Conducted detailed preparatory research for all clients including in-depth discovery interviews with stakeholders, clients, and competitors, social media and online presence analysis, brainstorm participation, and concept articulation

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Managed/mentored copy interns and sourced talented freelance writers where needed

 

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CO-CREATOR and CREATIVE DIRECTOR

Tell Me About Your Father, the podcast

November 2019 - Present

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Tell Me About Your Father is a podcast about father figures, daddy issues, and dismantling the paternal mystique, which is produced in collaboration with Inside Voices Media
 

Created, developed, and built a critically acclaimed podcast and auxiliary social content and website from the ground up

Research, schedule, interview guests for podcast episodes

Edit and polish stories from raw interview material to finished episode Construct full episodes from concept to finished, publishable format.

 

Compose and build promo communications for email blasts

 

Created distinct sound template for each podcast episode

 

Maintain and define evolving editorial guidelines, digital content management strategy, social posts, and overall branded look and feel

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ACD, COPY, CREATIVE STRATEGIST (freelance)

Clients: Morgan & Morgan Law Firm, Hologram Sciences, O.school, DeSantis Breindel Agency

-New York, NY

February 2020 - June 2021

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Established streamlined process for creative marketing brief delivery and implementation

Identified and delivered approved plan for research-based, highly differentiated, creative expansion of official style guides and brand positioning

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Provided perspective on and copy for client approved brand positioning statements and voice development

 

Expanded client online presence and follower engagement through social strategy and content creation for all social channels

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Wrote approved UX Copy and brand narrative flow for apps, increasing visitor stats

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Increased open rates and sales figures for member-facing email communication and content strategy

Developed clear, dynamic, on-brand website and landing page brand storytelling strategies and SEO copy

 

Provided digital content design, content management, and copy editing

 

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CONTENT CREATION SPECIALIST

Citarella Gourmet Market - New York, NY

November 2018 - December 2019

 

Developed, defined, and implemented differentiated brand voice in line with new positioning to target broader customer base

Wrote and edited all new seasonal menus, packaging, signage, and campaign/evergreen assets

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Recruited and directed team of talented specialist writers

Delivered approved, engaging on-brand copy for radio and video scripts and print and digital advertising signage for new market opening, and other digital content

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SENIOR COPYWRITER

Blink Fitness - New York, NY

September 2014 - September 2018

 

Developed and implemented a fresh brand voice, and delivered the brand’s official style guidelines  

 

Evolved/delivered on-brand copy (email, editorial, direct mail, digital, social, OOH, in-store, print, newsletters, radio, video, retail) as Blink grew from 30 locations locally to 100+ locations nationwide

 

Defined and delivered a B2B version of the brand for franchisee collateral (B2B web, digital, direct mail, social)  

 

Led brainstorms and advised on editorial concepts for engaging, on-brand social media content 

 

Formed brand partnerships with GMHC, Conde Nast, Hearst, NYU Langone

 

Recruited, directed, and mentored specialist freelance copywriters and junior designers

 

Provided on-brand feedback to external agencies in the launch of two brand evolutions

 

COPYWRITER

Audible Inc. - Newark, NJ

October 2013 - September 2014

 

Collaborated with designers and business owners to create successful, on-brand promotional campaigns, UX copy, customer-facing educational communications, and swag

 

Delivered differentiated instructional and promotional copy for ACX, Audible’s do-it-yourself audiobook recording business (B2B)

 

 

CONTRIBUTOR

dot429.com - New York, NY

January  - March 2014

 

Composed a weekly, published critique of HBO’s program Looking

 

CONTENT WRITER

Ilovenewyorkblog.com - Cake Group - New York, NY

February 2014 - May 2014

 

Wrote and researched engaging, on-brand, weekly blog posts about New York State tourist destinations

 

 

COPY EDITOR

Man of the World Magazine - New York, NY

November 2013 - January 2014

 

Copy edited the entire book for issues 6 and 7

 

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WRITER

MSN.news.com - New York, NY

July 2013 - September 2013

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Delivered condensed news reports for online publication

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PROOFREADER

NYC Economic Development Corp - New York, NY

May 2013

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Proofread the Mayor’s Special Initiative for Rebuilding and Resiliency

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COPY EDITOR

Sotheby's Auction House - New York, NY

March 2013

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Copy edited promotional copy for the Impressionist and Modernist Art Day Sale Catalogue

 

 

COPY EDITOR

Cesar's Way Magazine - New York, NY

March 2013

 

Proofread and copy edited all sections of the magazine

 

 

COPYWRITER

Livingsocial.com - New York, NY & Melbourne, Australia

June 2011 - June 2012

 

Wrote inspiring promotional copy for nationwide and regional Living Social email deals

 

COPYWRITER

Gilt City - New York, NY

June 2011 - December 2011

 

Wrote engaging, on-brand promotional copy for nationwide and regional Gilt.com email deals

 

 

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CONTRIBUTOR

DNA Magazine - New York, NY

June 2006 - Present

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Wrote and delivered monthly celebrity interviews, culture analysis and travel features centering on US culture 

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PRESENTER/CO-PRODUCER

DList Radio, EVR.com - New York, NY

January 2005 - March 2009

 

Presented a weekly news segment "This Week in Review" for live-to-air broadcast

 

Produced celebrity guest interviews, developed segments, research, and fact checking

 

Developed successful cross-promotional opportunities with record companies, bloggers, publicity firms, and venues for live show tapings

 

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CONTENT EDITOR

DList.com - New York, NY

January 2005 - March 2009

 

Designed engaging acquisition campaigns 

 

Developed content-based promotions and wrote all featured copy

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ASSISTANT EDITOR

The Village Voice - New York, NY

March 2004 - February 2005

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Wrote city listings for multiple categories (clubs, bars, retail, etc.)

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Researched and coordinated coverage of the 5 boroughs of New York City with other Assistant Editors

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RESEARCH ASSISTANT 

The Village Voice - New York, NY

March 2004 - February 2005

 

Copy editing, fact checking, statistical analysis, research and reportage support for the Executive Editor