Matthew Phillp

 

Brooklyn, NY 11211

E-mail: contact@matthewphillp.com

Tel: +1 917-862-3994

Work Experience

 

CREATIVE SERVICES DIRECTOR, COPY

Morgan & Morgan - New York, NY

February 2020 - Present

 

Research, development, and articulation of a clarified brand position 

 

Implementation of the brand’s first company-wide briefing system 

 

Oversee a comprehensive expansion of the brand’s official style guide 

 

Oversee employee and client-facing email and newsletter strategy and communication 

 

Oversee social media strategy and creative production to produce engaging, consistent, on-brand content

 

Manage of team of 7 designers, writers, and creative strategists

 

Collaborate with stakeholders from all branches of the firm

 

Write and edit copy for use on the web, digital ads, OOH campaigns, direct mail, social media, email communication.

 

 

CO-CREATOR and PRODUCER

Tell Me About Your Father, the podcast

November 2019 - Present

Created in collaboration with Erin Hosier and Elizabeth Thompson, Tell Me About Your Father is a podcast about daddy issues, father figures and dismantling the paternal mystique. Interviews with guests reveal their relationship with the first man they ever knew, how much they didn't know about him, and the impact he's made on their lives.

 

 

CONTENT CREATION SPECIALIST

Citarella Gourmet Market - New York, NY

November 2018 - November 2019

 

Oversee all aspects of copy, including the first formal definition of the brand voice

 

Write and edit refreshed, on-brand, seasonal and catering menus, storefront messaging, digital ad, radio ads, direct mail, promotional and editorial email

 

Oversee copy re-fresh for the new e-commerce site and to-go app

 

Gather primary source material for and established ways of articulating the Citarella story

 

Track relevant cultural trends and write relevant copy for multiple social media accounts

 

Write and edit the quarterly employee and wine-centric newsletters

 

Manage a team of freelance writers

 

Worked with the Art Director to write the company’s first Brand Guidelines

 

Wrote all in-market and digital collateral for the opening of the Hudson Yards market

SENIOR COPYWRITER

Blink Fitness - New York, NY

September 2014 - September 2018

 

Oversaw all aspects of copy as Blink evolved from comprising 30 locations in the NY metro area to 100+ locations nationwide 

 

Provided copy perspective and support to all company departments, including marketing, HR, IT, operations  

 

Collaborated with Social Media Specialist to establish strategy, voice, and content for a vibrant, relevant, on-brand social media presence

 

Sourced and managed a team of freelance copywriters

 

Worked with external agencies in the launch of two brand identity refreshes

 

Developed and defined the official brand voice and collaborated with the Creative Director to formalize official brand and style guidelines 

 

COPYWRITER

Audible Inc. - Newark, NJ

October 2013 - September 2014

 

Wrote marketing, communications, employee-facing, and UX copy 

Collaborated with designers and stakeholder to develop and produce all promotional campaigns, customer-facing educational communications, and swag 

Worked with Social Media Specialist to develop promotional campaigns for forthcoming titles and the launch of Audible.com.au

Worked with other copy staff to establish a brand style guide

 

 

CONTRIBUTOR
dot429.com - New York, NY

January  - March 2014

 

Wrote a weekly critique of HBO’s program Looking

 
CONTENT WRITER
Ilovenewyorkblog.com - Cake Group - New York, NY

February 2014 - May 2014

 

Wrote and researched weekly blog posts about New York State tourist destinations

 

 

COPY EDITOR

Man of the World Magazine - New York, NY

November 2013 - January 2014

 

Copy edited the entire book for issues 6 and 7

 

WRITER

MSN.news.com - New York, NY

July 2013 - September 2013

Wrote condensed news reports for online publication

PROOFREADER

NYC Economic Development Corp - New York, NY

May 2013

Proofread the Mayor’s Special Initiative for Rebuilding and Resiliency

COPY EDITOR

Sotheby's Auction House - New York, NY

March 2013

Copy edited promotional copy for the Impressionist and Modernist Art Day Sale Catalogue

 

 

COPY EDITOR

Cesar's Way Magazine - New York, NY

March 2013

 

Proofread and copy edited all sections of the magazine

 

 

COPYWRITER

Livingsocial.com - New York, NY & Melbourne, Australia

June 2011 - June 2012

 

Wrote promotional copy for nationwide and regional Living Social email deals

 

COPYWRITER

Gilt City - New York, NY

June 2011 - December 2011

 

Wrote promotional copy for nationwide and regional Gilt.com email deals

 

 

NEW YORK CORRESPONDENT/EDITOR-AT-LARGE

DNA Magazine - New York, NY

June 2006 - December 2011

Filed monthly celebrity interviews, culture analysis and travel features centering on US culture

 

Fact checking and research

  

  

PRESENTER/CO-PRODUCER

DList Radio, EVR.com - New York, NY

January 2005 - March 2009

 

Presented a weekly segment "This Week in Review" for live-to-air broadcast

 

Produced guest interviews, developed segments, research, and fact checking

 

Developed cross-promotional opportunities with record companies, bloggers, publicity firms, and venues for live show tapings

 

CONTENT EDITOR

DList.com - New York, NY

January 2005 - March 2009

 

Designed acquisition campaigns 

 

Developed content-based promotions and wrote all featured copy

 

Proofread all online copy.

ASSISTANT EDITOR

The Village Voice - New York, NY

March 2004 - February 2005

Wrote city listings for multiple categories (clubs, bars, retail, etc.)

Researched and coordinated coverage of the 5 boroughs of New York City with other Assistant Editors

RESEARCH ASSISTANT 

The Village Voice - New York, NY

March 2004 - February 2005

 

Copy editing, fact checking, statistical analysis, research and reportage support for the Executive Editor

2010 - present

2010 - present

Education

 

University of Technology Sydney  

Post Graduate Diploma in Journalism                                                          

 

The University of Sydney - Sydney College of The Arts
Bachelor of Visual Arts

 

 

Awards and Achievements

 

   Lambda Literary Foundation -  Fellowship recipient                                           2013

Alien of Extraordinary Talent -  U.S. Greencard recipient                                  2010

Glammy Awards – Best Writer (DNA Magazine) Nominee                               2009

Glammy Awards – Best Writer (DNA Magazine) Nominee                               2008

Ann Arbor Film Festival - Lawther/Graff Award – Winner                                 2006

MCC Young Adult Fiction Competition - People’s Choice Award - Winner           2003

 

 

 

 

  

 

© 2020 by Matthew Phillp 

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