Downloadable Resume
Work Experience
SENIOR CREATIVE WRITER AND STRATEGIST
20nine Brand Consultancy/Chronic Agency
July 2021 - Present
Oversee and provide copy for all client projects (Accenture, Signant Health, Emodo Tech, PHCVB, LaSAlle College High School)
Project work includes concept and granular level voice/copy work for complete brand refreshes, brand guidelines, web copy, digital and print ads, video and audio scripts, social media posts
Detailed preparatory research for all clients including conducting in-depth discovery interviews with stakeholders, clients, and competitors, social media and online presence analysis, brainstorm participation, and concept articulation
Play a key role in client pitches and present clients with work at every stage of projects Help develop fresh brand identity for 20nine itself, by writing case studies, overseeing social media editorial strategy, and company web site copy
Own copy component of projects for multiple clients at all times
Work directly with strategists to implement data and insights-based approach to copy for all internal and external projects
Manage/mentor copy interns and sourced freelance writers where needed
CO-CREATOR and CREATIVE DIRECTOR
Tell Me About Your Father, the podcast
November 2019 - Present
Tell Me About Your Father is a podcast about father figures, daddy issues, and dismantling the paternal mystique, which is produced in collaboration with Inside Voices Media
Research, schedule, and interview guests for podcast episodes
Craft stories using raw interview material and direct a sound editor to polish finished episodes
Write and record title voice overs and episode summaries
Compose and build promo communications for email blasts
Created a distinct sound template for each podcast episode
Collaborated with and directed a designer, Illustrator, and web producer to established a distinct website look, feel, and tone for a website that presents and explains the podcast concept
Established editorial guidelines and write copy for ongoing associated social media channels that post daily
CREATIVE SERVICES DIRECTOR, COPY (contract)
Morgan & Morgan - New York, NY
February 2020 - June 2020
Refreshed and presented consistently on-brand copy and engaging storytelling content for social, OOH, web, print, radio, and digital assets
Established a streamlined process for creative marketing brief delivery and implementation
Reduced substantially the number of rounds involved in delivering approved creative
Led a team of talented writers, designers, and strategists
Guided an editorial team in the publication of the firm’s yearly magazine, Verdicts
Identified and delivered a plan for a research-based, highly differentiated, creative expansion of the brand’s official style guide and brand positioning
CONTENT CREATION SPECIALIST
Citarella Gourmet Market - New York, NY
November 2018 - November 2019
Developed, defined and implemented a differentiated brand voice in line with new positioning
Collaborated with the Art Director to refresh the look and feel of seasonal menus, packaging, signage
Channeled my passion for food into ensuring social content was engaging with industry trends
Recruited and directed a team of talented specialist writers
Delivered engaging on-brand copy for radio and video scripts and print and digital signage for a new market opening
Forged brand alliances with relevant media and content creation outlets and community organizations
SENIOR COPYWRITER
Blink Fitness - New York, NY
September 2014 - September 2018
Developed and implemented a fresh brand voice, and delivered the brand’s official style guidelines
Evolved/delivered on-brand copy (email, editorial, direct mail, digital, social, OOH, in-store, print, newsletters, radio, video, retail) as Blink grew from 30 locations locally to 100+ locations nationwide
Defined and delivered a B2B version of the brand for franchisee collateral (B2B web, digital, direct mail, social)
Led brainstorms and advised on editorial concepts for engaging, on-brand social media content
Formed brand partnerships with GMHC, Conde Nast, Hearst, NYU Langone
Recruited, directed, and mentored specialist freelance copywriters and junior designers
Provided on-brand feedback to external agencies in the launch of two brand evolutions
COPYWRITER
Audible Inc. - Newark, NJ
October 2013 - September 2014
Collaborated with designers and business owners to create successful, on-brand promotional campaigns, UX copy, customer-facing educational communications, and swag
Delivered differentiated instructional and promotional copy for ACX, Audible’s do-it-yourself audiobook recording business (B2B)
CONTRIBUTOR
dot429.com - New York, NY
January - March 2014
Composed a weekly, published critique of HBO’s program Looking
CONTENT WRITER
Ilovenewyorkblog.com - Cake Group - New York, NY
February 2014 - May 2014
Wrote and researched engaging, on-brand, weekly blog posts about New York State tourist destinations
COPY EDITOR
Man of the World Magazine - New York, NY
November 2013 - January 2014
Copy edited the entire book for issues 6 and 7
WRITER
MSN.news.com - New York, NY
July 2013 - September 2013
Delivered condensed news reports for online publication
PROOFREADER
NYC Economic Development Corp - New York, NY
May 2013
Proofread the Mayor’s Special Initiative for Rebuilding and Resiliency
COPY EDITOR
Sotheby's Auction House - New York, NY
March 2013
Copy edited promotional copy for the Impressionist and Modernist Art Day Sale Catalogue
COPY EDITOR
Cesar's Way Magazine - New York, NY
March 2013
Proofread and copy edited all sections of the magazine
COPYWRITER
Livingsocial.com - New York, NY & Melbourne, Australia
June 2011 - June 2012
Wrote inspiring promotional copy for nationwide and regional Living Social email deals
COPYWRITER
Gilt City - New York, NY
June 2011 - December 2011
Wrote engaging, on-brand promotional copy for nationwide and regional Gilt.com email deals
NEW YORK CORRESPONDENT/EDITOR-AT-LARGE
DNA Magazine - New York, NY
June 2006 - December 2011
Wrote and delivered monthly celebrity interviews, culture analysis and travel features centering on US culture
PRESENTER/CO-PRODUCER
DList Radio, EVR.com - New York, NY
January 2005 - March 2009
Presented a weekly news segment "This Week in Review" for live-to-air broadcast
Produced celebrity guest interviews, developed segments, research, and fact checking
Developed successful cross-promotional opportunities with record companies, bloggers, publicity firms, and venues for live show tapings
CONTENT EDITOR
DList.com - New York, NY
January 2005 - March 2009
Designed engaging acquisition campaigns
Developed content-based promotions and wrote all featured copy
ASSISTANT EDITOR
The Village Voice - New York, NY
March 2004 - February 2005
Wrote city listings for multiple categories (clubs, bars, retail, etc.)
Researched and coordinated coverage of the 5 boroughs of New York City with other Assistant Editors
RESEARCH ASSISTANT
The Village Voice - New York, NY
March 2004 - February 2005
Copy editing, fact checking, statistical analysis, research and reportage support for the Executive Editor
2010 - present
2010 - present
Education
University of Technology Sydney
Post Graduate Diploma in Journalism
The University of Sydney - Sydney College of The Arts
Bachelor of Visual Arts
Awards and Achievements
Lambda Literary Foundation - Fellowship recipient 2013
Alien of Extraordinary Talent - U.S. Greencard recipient 2010
Glammy Awards – Best Writer (DNA Magazine) Nominee 2009
Glammy Awards – Best Writer (DNA Magazine) Nominee 2008
Ann Arbor Film Festival - Lawther/Graff Award – Winner 2006
MCC Young Adult Fiction Competition - People’s Choice Award - Winner 2003