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Matthew Phillp


Brooklyn, NY 11211


Tel: +1 917-862-3994

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Downloadable Resume

Work Experience



Institute for Integrative Nutrition

May 2023 - Sept 2023

Refreshed brand book and brand guidelines: updated Tagline, Mission, Vision, and Purpose to communicate new brand partnership templates (Deepak Chopra), and new product verticals

Expanded engagement on social channels through refreshed content and campaign development


Increased enrollment and email open rate for educative and promotional email communications to existing customers and prospects

Refined and shored up marketing communication strategy across all platforms Championed a new process to encourage more creative engagement between writers and designers and stakeholders

Updated assets (webinar scripts, web copy, email journey etc.) to better align with new brand positioning


20nine Brand Consultancy/Chronic Agency

July 2021 - December 2022

Oversaw and provided client-approved copy, digital content and copy editing for all portfolios (Accenture, Signant Health, Emodo Tech, PHCVB, LaSalle College High School)


Composed client-approved concept and granular level voice/copy, content design, copy editing for client brand identity updates, guidelines, web copy, digital and print ads, video and audio scripts, social media posts

Played a key role in winning projects through client pitches, presenting clients with work at every stage of projects


Helped develop fresh, CEO-approved brand identity for 20nine itself, by writing case studies, overseeing social media editorial strategy, and company web site copy


Successfully owned copy and content management for multiple clients at all times


Worked with strategists to ensure project success through a data and insights- based approach to copy for all internal and external projects

Conducted detailed preparatory research for all clients including in-depth discovery interviews with stakeholders, clients, and competitors, social media and online presence analysis, brainstorm participation, and concept articulation

Managed/mentored copy interns and sourced talented freelance writers where needed



Tell Me About Your Father, the podcast

November 2019 - Present

Tell Me About Your Father is a podcast about father figures, daddy issues, and dismantling the paternal mystique, which is produced in collaboration with Inside Voices Media

Created, developed, and built a critically acclaimed podcast and auxiliary social content and website from the ground up

Research, schedule, interview guests for podcast episodes

Edit and polish stories from raw interview material to finished episode Construct full episodes from concept to finished, publishable format.


Compose and build promo communications for email blasts


Created distinct sound template for each podcast episode


Maintain and define evolving editorial guidelines, digital content management strategy, social posts, and overall branded look and feel


Clients: Morgan & Morgan Law Firm, Hologram Sciences,, DeSantis Breindel Agency

-New York, NY

February 2020 - June 2021

Established streamlined process for creative marketing brief delivery and implementation

Identified and delivered approved plan for research-based, highly differentiated, creative expansion of official style guides and brand positioning

Provided perspective on and copy for client approved brand positioning statements and voice development


Expanded client online presence and follower engagement through social strategy and content creation for all social channels

Wrote approved UX Copy and brand narrative flow for apps, increasing visitor stats

Increased open rates and sales figures for member-facing email communication and content strategy

Developed clear, dynamic, on-brand website and landing page brand storytelling strategies and SEO copy


Provided digital content design, content management, and copy editing



Citarella Gourmet Market - New York, NY

November 2018 - December 2019


Developed, defined, and implemented differentiated brand voice in line with new positioning to target broader customer base

Wrote and edited all new seasonal menus, packaging, signage, and campaign/evergreen assets

Recruited and directed team of talented specialist writers

Delivered approved, engaging on-brand copy for radio and video scripts and print and digital advertising signage for new market opening, and other digital content


Blink Fitness - New York, NY

September 2014 - September 2018


Developed and implemented a fresh brand voice, and delivered the brand’s official style guidelines  


Evolved/delivered on-brand copy (email, editorial, direct mail, digital, social, OOH, in-store, print, newsletters, radio, video, retail) as Blink grew from 30 locations locally to 100+ locations nationwide


Defined and delivered a B2B version of the brand for franchisee collateral (B2B web, digital, direct mail, social)  


Led brainstorms and advised on editorial concepts for engaging, on-brand social media content 


Formed brand partnerships with GMHC, Conde Nast, Hearst, NYU Langone


Recruited, directed, and mentored specialist freelance copywriters and junior designers


Provided on-brand feedback to external agencies in the launch of two brand evolutions



Audible Inc. - Newark, NJ

October 2013 - September 2014


Collaborated with designers and business owners to create successful, on-brand promotional campaigns, UX copy, customer-facing educational communications, and swag


Delivered differentiated instructional and promotional copy for ACX, Audible’s do-it-yourself audiobook recording business (B2B)




January  - March 2014


Composed a weekly, published critique of HBO’s program Looking

CONTENT WRITER - Cake Group - New York, NY

February 2014 - May 2014


Wrote and researched engaging, on-brand, weekly blog posts about New York State tourist destinations




Man of the World Magazine - New York, NY

November 2013 - January 2014


Copy edited the entire book for issues 6 and 7


WRITER - New York, NY

July 2013 - September 2013

Delivered condensed news reports for online publication


NYC Economic Development Corp - New York, NY

May 2013

Proofread the Mayor’s Special Initiative for Rebuilding and Resiliency


Sotheby's Auction House - New York, NY

March 2013

Copy edited promotional copy for the Impressionist and Modernist Art Day Sale Catalogue




Cesar's Way Magazine - New York, NY

March 2013


Proofread and copy edited all sections of the magazine



COPYWRITER - New York, NY & Melbourne, Australia

June 2011 - June 2012


Wrote inspiring promotional copy for nationwide and regional Living Social email deals



Gilt City - New York, NY

June 2011 - December 2011


Wrote engaging, on-brand promotional copy for nationwide and regional email deals




DNA Magazine - New York, NY

June 2006 - Present

Wrote and delivered monthly celebrity interviews, culture analysis and travel features centering on US culture 




DList Radio, - New York, NY

January 2005 - March 2009


Presented a weekly news segment "This Week in Review" for live-to-air broadcast


Produced celebrity guest interviews, developed segments, research, and fact checking


Developed successful cross-promotional opportunities with record companies, bloggers, publicity firms, and venues for live show tapings



January 2005 - March 2009


Designed engaging acquisition campaigns 


Developed content-based promotions and wrote all featured copy


The Village Voice - New York, NY

March 2004 - February 2005

Wrote city listings for multiple categories (clubs, bars, retail, etc.)

Researched and coordinated coverage of the 5 boroughs of New York City with other Assistant Editors


The Village Voice - New York, NY

March 2004 - February 2005


Copy editing, fact checking, statistical analysis, research and reportage support for the Executive Editor

2010 - present

2010 - present



University of Technology Sydney  

Post Graduate Diploma in Journalism                                                          


The University of Sydney - Sydney College of The Arts
Bachelor of Visual Arts



Awards and Achievements


Lambda Literary Foundation -  Fellowship recipient                                           2013

Alien of Extraordinary Talent -  U.S. Greencard recipient                                   2010

Glammy Awards – Best Writer (DNA Magazine) Nominee                               2009

Glammy Awards – Best Writer (DNA Magazine) Nominee                               2008

Ann Arbor Film Festival - Lawther/Graff Award – Winner                                 2006

MCC Young Adult Fiction Competition - People’s Choice Award - Winner           2003





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