Matthew Phillp

 

Brooklyn, NY 11211

E-mail: contact@matthewphillp.com

Tel: +1 917-862-3994

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Work Experience

 

CREATIVE SERVICES DIRECTOR, COPY

Morgan & Morgan - New York, NY

February 2020 - June 2020

 

Refreshed and presented consistently on-brand copy and engaging storytelling content for social, OOH, web, print, radio, and digital assets

 

Established a streamlined process for creative marketing brief delivery and implementation

 

Reduced substantially the number of rounds involved in delivering approved creative

 

Led a team of talented writers, designers, and strategists

 

Guided an editorial team in the publication of the firm’s yearly magazine, Verdicts

 

Identified and delivered a plan for a research-based, highly differentiated, creative expansion of the brand’s official style guide and brand positioning

 

 

CO-CREATOR and PRODUCER

Tell Me About Your Father, the podcast

November 2019 - Present

Created in collaboration with Erin Hosier and Elizabeth Thompson, Tell Me About Your Father is a podcast about daddy issues, father figures and dismantling the paternal mystique 

 

I am involved in all aspects of producing: from sourcing, researching, and interviewing guests to social media content production and planning, marketing, branding, and promotion

 

 

CONTENT CREATION SPECIALIST

Citarella Gourmet Market - New York, NY

November 2018 - November 2019

 

Developed, defined and implemented a differentiated brand voice in line with new positioning 

 

Collaborated with the Art Director to refresh the look and feel of seasonal menus, packaging, signage 

 

Channeled my passion for food into ensuring social content was engaging with industry trends

 

Recruited and directed a team of talented specialist writers

 

Delivered engaging on-brand copy for radio and video scripts and print and digital signage for a new market opening

 

Forged brand alliances with relevant media and content creation outlets and community organizations

SENIOR COPYWRITER

Blink Fitness - New York, NY

September 2014 - September 2018

 

Developed and implemented a fresh brand voice, and delivered the brand’s official style guidelines  

 

Evolved/delivered on-brand copy (email, editorial, direct mail, digital, social, OOH, in-store, print, newsletters, radio, video, retail) as Blink grew from 30 locations locally to 100+ locations nationwide

 

Defined and delivered a B2B version of the brand for franchisee collateral (B2B web, digital, direct mail, social)  

 

Led brainstorms and advised on editorial concepts for engaging, on-brand social media content 

 

Formed brand partnerships with GMHC, Conde Nast, Hearst, NYU Langone

 

Recruited, directed, and mentored specialist freelance copywriters and junior designers

 

Provided on-brand feedback to external agencies in the launch of two brand evolutions

 

COPYWRITER

Audible Inc. - Newark, NJ

October 2013 - September 2014

 

Collaborated with designers and business owners to create successful, on-brand promotional campaigns, UX copy, customer-facing educational communications, and swag

 

Delivered differentiated instructional and promotional copy for ACX, Audible’s do-it-yourself audiobook recording business (B2B)

 

 

CONTRIBUTOR
dot429.com - New York, NY

January  - March 2014

 

Composed a weekly, published critique of HBO’s program Looking

 
CONTENT WRITER
Ilovenewyorkblog.com - Cake Group - New York, NY

February 2014 - May 2014

 

Wrote and researched engaging, on-brand, weekly blog posts about New York State tourist destinations

 

 

COPY EDITOR

Man of the World Magazine - New York, NY

November 2013 - January 2014

 

Copy edited the entire book for issues 6 and 7

 

WRITER

MSN.news.com - New York, NY

July 2013 - September 2013

Delivered condensed news reports for online publication

PROOFREADER

NYC Economic Development Corp - New York, NY

May 2013

Proofread the Mayor’s Special Initiative for Rebuilding and Resiliency

COPY EDITOR

Sotheby's Auction House - New York, NY

March 2013

Copy edited promotional copy for the Impressionist and Modernist Art Day Sale Catalogue

 

 

COPY EDITOR

Cesar's Way Magazine - New York, NY

March 2013

 

Proofread and copy edited all sections of the magazine

 

 

COPYWRITER

Livingsocial.com - New York, NY & Melbourne, Australia

June 2011 - June 2012

 

Wrote inspiring promotional copy for nationwide and regional Living Social email deals

 

COPYWRITER

Gilt City - New York, NY

June 2011 - December 2011

 

Wrote engaging, on-brand promotional copy for nationwide and regional Gilt.com email deals

 

 

NEW YORK CORRESPONDENT/EDITOR-AT-LARGE

DNA Magazine - New York, NY

June 2006 - December 2011

Wrote and delivered monthly celebrity interviews, culture analysis and travel features centering on US culture 

  

  

PRESENTER/CO-PRODUCER

DList Radio, EVR.com - New York, NY

January 2005 - March 2009

 

Presented a weekly news segment "This Week in Review" for live-to-air broadcast

 

Produced celebrity guest interviews, developed segments, research, and fact checking

 

Developed successful cross-promotional opportunities with record companies, bloggers, publicity firms, and venues for live show tapings

 

CONTENT EDITOR

DList.com - New York, NY

January 2005 - March 2009

 

Designed engaging acquisition campaigns 

 

Developed content-based promotions and wrote all featured copy

ASSISTANT EDITOR

The Village Voice - New York, NY

March 2004 - February 2005

Wrote city listings for multiple categories (clubs, bars, retail, etc.)

Researched and coordinated coverage of the 5 boroughs of New York City with other Assistant Editors

RESEARCH ASSISTANT 

The Village Voice - New York, NY

March 2004 - February 2005

 

Copy editing, fact checking, statistical analysis, research and reportage support for the Executive Editor

2010 - present

2010 - present

Education

 

University of Technology Sydney  

Post Graduate Diploma in Journalism                                                          

 

The University of Sydney - Sydney College of The Arts
Bachelor of Visual Arts

 

 

Awards and Achievements

 

   Lambda Literary Foundation -  Fellowship recipient                                           2013

Alien of Extraordinary Talent -  U.S. Greencard recipient                                  2010

Glammy Awards – Best Writer (DNA Magazine) Nominee                               2009

Glammy Awards – Best Writer (DNA Magazine) Nominee                               2008

Ann Arbor Film Festival - Lawther/Graff Award – Winner                                 2006

MCC Young Adult Fiction Competition - People’s Choice Award - Winner           2003

 

 

 

 

  

 

contact@matthewphillp.com                       +1 917 862 3994                                                                           © 2020 by Matthew Phillp 

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