Work Experience

 

 

SENIOR CREATIVE WRITER AND STRATEGIST

20nine Brand Consultancy/Chronic Agency

July 2021 - Present

​

Oversee and provide copy for all client projects (Accenture, Signant Health, Emodo Tech, PHCVB, LaSAlle College High School) 

​

Project work includes concept and granular level voice/copy work for complete brand refreshes, brand guidelines, web copy, digital and print ads, video and audio scripts, social media posts

 

Detailed preparatory research for all clients including conducting in-depth discovery interviews with stakeholders, clients, and competitors, social media and online presence analysis, brainstorm participation, and concept articulation 

 

Play a key role in client pitches and present clients with work at every stage of projects Help develop fresh brand identity for 20nine itself, by writing case studies, overseeing social media editorial strategy, and company web site copy

 

Own copy component of projects for multiple clients at all times

 

Work directly with strategists to implement data and insights-based approach to copy for all internal and external projects

 

Manage/mentor copy interns and sourced freelance writers where needed

 

 

 

CO-CREATOR and CREATIVE DIRECTOR

Tell Me About Your Father, the podcast

November 2019 - Present

​

Tell Me About Your Father is a podcast about father figures, daddy issues, and dismantling the paternal mystique, which is produced in collaboration with Inside Voices Media
 

Research, schedule, and interview guests for podcast episodes

 

Craft stories using raw interview material and direct a sound editor to polish finished episodes
 

Write and record title voice overs and episode summaries
 

Compose and build promo communications for email blasts

 

Created a distinct sound template for each podcast episode
 

Collaborated with and directed a designer, Illustrator, and web producer to established a distinct website look, feel, and tone for a website that presents and explains the podcast concept

Established editorial guidelines and write copy for ongoing associated social media channels that post daily

​

​

​

CREATIVE SERVICES DIRECTOR, COPY (contract)

Morgan & Morgan - New York, NY

February 2020 - June 2020

 

Refreshed and presented consistently on-brand copy and engaging storytelling content for social, OOH, web, print, radio, and digital assets

 

Established a streamlined process for creative marketing brief delivery and implementation

 

Reduced substantially the number of rounds involved in delivering approved creative

 

Led a team of talented writers, designers, and strategists

 

Guided an editorial team in the publication of the firm’s yearly magazine, Verdicts

 

Identified and delivered a plan for a research-based, highly differentiated, creative expansion of the brand’s official style guide and brand positioning

 

 

 

 

 

CONTENT CREATION SPECIALIST

Citarella Gourmet Market - New York, NY

November 2018 - November 2019

 

Developed, defined and implemented a differentiated brand voice in line with new positioning 

 

Collaborated with the Art Director to refresh the look and feel of seasonal menus, packaging, signage 

 

Channeled my passion for food into ensuring social content was engaging with industry trends

 

Recruited and directed a team of talented specialist writers

 

Delivered engaging on-brand copy for radio and video scripts and print and digital signage for a new market opening

 

Forged brand alliances with relevant media and content creation outlets and community organizations

​

​

SENIOR COPYWRITER

Blink Fitness - New York, NY

September 2014 - September 2018

 

Developed and implemented a fresh brand voice, and delivered the brand’s official style guidelines  

 

Evolved/delivered on-brand copy (email, editorial, direct mail, digital, social, OOH, in-store, print, newsletters, radio, video, retail) as Blink grew from 30 locations locally to 100+ locations nationwide

 

Defined and delivered a B2B version of the brand for franchisee collateral (B2B web, digital, direct mail, social)  

 

Led brainstorms and advised on editorial concepts for engaging, on-brand social media content 

 

Formed brand partnerships with GMHC, Conde Nast, Hearst, NYU Langone

 

Recruited, directed, and mentored specialist freelance copywriters and junior designers

 

Provided on-brand feedback to external agencies in the launch of two brand evolutions

 

COPYWRITER

Audible Inc. - Newark, NJ

October 2013 - September 2014

 

Collaborated with designers and business owners to create successful, on-brand promotional campaigns, UX copy, customer-facing educational communications, and swag

 

Delivered differentiated instructional and promotional copy for ACX, Audible’s do-it-yourself audiobook recording business (B2B)

 

 

CONTRIBUTOR

dot429.com - New York, NY

January  - March 2014

 

Composed a weekly, published critique of HBO’s program Looking

 

CONTENT WRITER

Ilovenewyorkblog.com - Cake Group - New York, NY

February 2014 - May 2014

 

Wrote and researched engaging, on-brand, weekly blog posts about New York State tourist destinations

 

 

COPY EDITOR

Man of the World Magazine - New York, NY

November 2013 - January 2014

 

Copy edited the entire book for issues 6 and 7

 

​

WRITER

MSN.news.com - New York, NY

July 2013 - September 2013

​

Delivered condensed news reports for online publication

​

​

PROOFREADER

NYC Economic Development Corp - New York, NY

May 2013

​

Proofread the Mayor’s Special Initiative for Rebuilding and Resiliency

​

​

COPY EDITOR

Sotheby's Auction House - New York, NY

March 2013

​

Copy edited promotional copy for the Impressionist and Modernist Art Day Sale Catalogue

 

 

COPY EDITOR

Cesar's Way Magazine - New York, NY

March 2013

 

Proofread and copy edited all sections of the magazine

 

 

COPYWRITER

Livingsocial.com - New York, NY & Melbourne, Australia

June 2011 - June 2012

 

Wrote inspiring promotional copy for nationwide and regional Living Social email deals

 

COPYWRITER

Gilt City - New York, NY

June 2011 - December 2011

 

Wrote engaging, on-brand promotional copy for nationwide and regional Gilt.com email deals

 

 

​

NEW YORK CORRESPONDENT/EDITOR-AT-LARGE

DNA Magazine - New York, NY

June 2006 - December 2011

​

Wrote and delivered monthly celebrity interviews, culture analysis and travel features centering on US culture 

​

  

  

PRESENTER/CO-PRODUCER

DList Radio, EVR.com - New York, NY

January 2005 - March 2009

 

Presented a weekly news segment "This Week in Review" for live-to-air broadcast

 

Produced celebrity guest interviews, developed segments, research, and fact checking

 

Developed successful cross-promotional opportunities with record companies, bloggers, publicity firms, and venues for live show tapings

 

​

CONTENT EDITOR

DList.com - New York, NY

January 2005 - March 2009

 

Designed engaging acquisition campaigns 

 

Developed content-based promotions and wrote all featured copy

​

​

ASSISTANT EDITOR

The Village Voice - New York, NY

March 2004 - February 2005

​

Wrote city listings for multiple categories (clubs, bars, retail, etc.)

​

Researched and coordinated coverage of the 5 boroughs of New York City with other Assistant Editors

​

​

RESEARCH ASSISTANT 

The Village Voice - New York, NY

March 2004 - February 2005

 

Copy editing, fact checking, statistical analysis, research and reportage support for the Executive Editor