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Matthew Phillp


Creative Direction| Brand Identity | Storytelling


Brooklyn, NY 11211


Tel: +1 917-862-3994


Creative Copywriter with 10+ years of experience expanding businesses, sales, and engagement through storytelling-oriented copy aligned with data, insights, and brand identity


Strategic project leader streamlining the end-to-end creative process from concept to delivery, reducing revisions by aligning with client vision and facilitating collaborative communication between clients, creative teams, and stakeholders


Resourceful marketing professional recognized for releasing hundreds of in-house and agency projects across print, digital, social media, video, radio/podcast, out-of-home, and experiential platforms

Downloadable Resume

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Work Experience




December 2023 - Present

Contracted to provide concept, copy and editing support to the Global Small Business Marketing team.

  •  Refresh web, email, and video assets designed to educate both customers and internal teams about advertising products Meta offers across all platforms (Instagram, Facebook, WhatsApp)

  • Work with stakeholders and designers to build an educational email marketing strategy to support Meta’s top tier advertisers around the world

  • Collaborate with internal teams to streamlined the communication process between writers, designers, and stakeholders with a view to facilitate more efficient collaborative alignment and sped up production

  • Record and edit voice over for video content


Tell Me About Your Father, the podcast

November 2019 - Present

End-to-end production of podcast episodes: sourcing and researching guests, writing and conducting interviews, editing sound, publishing, and writing copy for social media and email to promote episodes.

  • Wrote marketing material that has grown niche podcast followers from zero to 5,000+, with 1,000+ followers added each year and 1000 downloads per episode

  • Featured high-profile guests include Molly Shannon, Jason Kander, Joel Kim Booster, Andrew McCarthy, Jake Jaxson, Kathryn Schulz, and Salman Toor



Institute for Integrative Nutrition

May 2023 - Sept 2023

Contracted to lead a team of four through the company’s rebranding initiative. Promoted new brand partnership and product verticals across all digital and print channels.

  • Rewrote the brand’s tagline and mission, vision, and purpose statements, which refined the company’s messaging

  • Worked with stakeholders to build an educational email marketing strategy and drip campaign, which improved email open rates by 10%

  • Created social media ad campaign content that exceeded marketing stakeholders' engagement goals

  • Streamlined the communication process between writers, designers, and stakeholders, which facilitated more efficient collaborative alignment and sped up production


20nine Brand Consultancy/Chronic Agency

July 2021 - December 2022

Managed concept development, copy, presentation, and execution for projects from creative brief to completion for 10+ clients, with up to seven projects simultaneously. Sourced, hired, and mentored copy interns and freelancers on an as-needed basis. Conducted customer and stakeholder research and made data-driven strategic and creative decisions on every project.

  • Revamped the 20nine and Chronic Agency brand identities to CEO approval; overhauled web copy, social media editorial strategies, and wrote 28 case studies over six months

  • Wrote and presented client pitches and maintained a 90% project win rate



Clients: Morgan & Morgan Law Firm, Hologram Sciences,, DeSantis Breindel Agency

-New York, NY

February 2020 - June 2021

Generated creative strategies to tell brand stories and inspired action through copywriting. Established brand identities, style guides, social media content, email communications, and UX copy for client apps. Clients: Hologram Sciences, Morgan & Morgan Law, O.School, DeSantis Breindel, One Main Financial.

  • Strengthened internal and external communications and brand guidelines by clearly articulating an inspiring value proposition and brand story, which drove online engagement

  • Revamped email templates and newsletter content, which improved open and click-through rates by an average of 18%

  • Streamlined the client briefing process and ensured collaborative communication, aligned vision, and detailed documentation, which produced final assets more efficiently



Citarella Gourmet Market - New York, NY

November 2018 - December 2019


Recruited and mentored a team of five copywriters. Defined and implemented a brand identity aligned with a positioning strategy to target a broader customer base. Wrote all social media content, monthly promotional emails, and copy for bags and dozens of dozens of store brand consumer packaged goods.

  • Wrote copy for radio and video scripts and print and digital signage, which facilitated a successful store launch and continued to boost sales and engagement

  • Edited internal and external newsletters, expanded and engaged the customer base and improved the employee experience (internal newsletters were translated into Spanish and were printed and hand delivered)

  • Overhauled the website look, feel, and function and implemented an SEO strategy that increased monthly visitors, subscribers, and sales

  • Wrote email campaigns, invitations, signage, and print marketing material for events that demonstrated Citarella products and cooking techniques, which increased reach and orders


Blink Fitness - New York, NY

September 2014 - September 2018


Led the brand’s copywriting initiatives including direct mail, digital and social media content, email, newsletters, 360 campaigns, out-of-home, in-store signage, radio/audio, video, and retail.

  • Produced the critically acclaimed #BeYou and #HearMeRoar 360 campaigns, which expanded brand awareness and alignment with important social causes

  • Wrote and revised the master brand book, fine-tuning the brand’s voice and style guidelines through three evolutions

  • Formed brand partnerships with Conde Nast, NYU Langone, Upright Citizens Brigade, Hearst, and NYC Running

  • Developed B2B assets to launch franchising, which grew the brand from 30 locations in the northeast to 100+ gym locations nationwide




Audible Inc. - Newark, NJ

October 2013 - September 2014


Wrote promotional and sales copy, website, email, and instructional content for Audible and the home recording and publishing service, ACX.

  • Drafted UX copy for four app updates across eight types of devices over one year




January  - March 2014


Composed a weekly, published critique of HBO’s program Looking

CONTENT WRITER - Cake Group - New York, NY

February 2014 - May 2014


Wrote and researched engaging, on-brand, weekly blog posts about New York State tourist destinations




Man of the World Magazine - New York, NY

November 2013 - January 2014


Copy edited the entire book for issues 6 and 7


WRITER - New York, NY

July 2013 - September 2013

Delivered condensed news reports for online publication


NYC Economic Development Corp - New York, NY

May 2013

Proofread the Mayor’s Special Initiative for Rebuilding and Resiliency


Sotheby's Auction House - New York, NY

March 2013

Copy edited promotional copy for the Impressionist and Modernist Art Day Sale Catalogue




Cesar's Way Magazine - New York, NY

March 2013


Proofread and copy edited all sections of the magazine



COPYWRITER - New York, NY & Melbourne, Australia

June 2011 - June 2012


Wrote inspiring promotional copy for nationwide and regional Living Social email deals



Gilt City - New York, NY

June 2011 - December 2011


Wrote engaging, on-brand promotional copy for nationwide and regional email deals




DNA Magazine - New York, NY

June 2006 - Present

Wrote and delivered monthly celebrity interviews, culture analysis and travel features centering on US culture 




DList Radio, - New York, NY

January 2005 - March 2009


Presented a weekly news segment "This Week in Review" for live-to-air broadcast


Produced celebrity guest interviews, developed segments, research, and fact checking


Developed successful cross-promotional opportunities with record companies, bloggers, publicity firms, and venues for live show tapings



January 2005 - March 2009


Designed engaging acquisition campaigns 


Developed content-based promotions and wrote all featured copy


The Village Voice - New York, NY

March 2004 - February 2005

Wrote city listings for multiple categories (clubs, bars, retail, etc.)

Researched and coordinated coverage of the 5 boroughs of New York City with other Assistant Editors


The Village Voice - New York, NY

March 2004 - February 2005


Copy editing, fact checking, statistical analysis, research and reportage support for the Executive Editor



University of Technology Sydney  

Post Graduate Diploma in Journalism                                                          


The University of Sydney - Sydney College of The Arts
Bachelor of Visual Arts



2010 - present

2010 - present

Awards and Achievements


Lambda Literary Foundation -  Fellowship recipient                                           2013

Alien of Extraordinary Talent -  U.S. Greencard recipient                                   2010

Glammy Awards – Best Writer (DNA Magazine) Nominee                               2009

Glammy Awards – Best Writer (DNA Magazine) Nominee                               2008

Ann Arbor Film Festival - Lawther/Graff Award – Winner                                 2006

MCC Young Adult Fiction Competition - People’s Choice Award - Winner           2003





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