Work Experience

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COPYWRITER

Meta

December 2023 - Present

Contracted to provide concept, copy and editing support to the Global Small Business Marketing team.

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•  Refresh web, email, and video assets designed to educate both customers and internal teams about advertising products Meta offers across all platforms (Instagram, Facebook, WhatsApp)

• Work with stakeholders and designers to build an educational email marketing strategy to support Meta’s top tier advertisers around the world

• Collaborate with internal teams to streamlined the communication process between writers, designers, and stakeholders with a view to facilitate more efficient collaborative alignment and sped up production

• Record and edit voice over for video content

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CO-CREATOR and CREATIVE DIRECTOR

Tell Me About Your Father, the podcast

November 2019 - Present

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End-to-end production of podcast episodes: sourcing and researching guests, writing and conducting interviews, editing sound, publishing, and writing copy for social media and email to promote episodes.

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• Wrote marketing material that has grown niche podcast followers from zero to 5,000+, with 1,000+ followers added each year and 1000 downloads per episode

• Featured high-profile guests include Molly Shannon, Jason Kander, Joel Kim Booster, Andrew McCarthy, Jake Jaxson, Kathryn Schulz, and Salman Toor

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LEAD COPYWRITER, BRAND

Institute for Integrative Nutrition

May 2023 - Sept 2023

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Contracted to lead a team of four through the company’s rebranding initiative. Promoted new brand partnership and product verticals across all digital and print channels.

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• Rewrote the brand’s tagline and mission, vision, and purpose statements, which refined the company’s messaging

• Worked with stakeholders to build an educational email marketing strategy and drip campaign, which improved email open rates by 10%

• Created social media ad campaign content that exceeded marketing stakeholders' engagement goals

• Streamlined the communication process between writers, designers, and stakeholders, which facilitated more efficient collaborative alignment and sped up production

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SENIOR CREATIVE WRITER AND STRATEGIST

20nine Brand Consultancy/Chronic Agency

July 2021 - December 2022

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Managed concept development, copy, presentation, and execution for projects from creative brief to completion for 10+ clients, with up to seven projects simultaneously. Sourced, hired, and mentored copy interns and freelancers on an as-needed basis. Conducted customer and stakeholder research and made data-driven strategic and creative decisions on every project.

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• Revamped the 20nine and Chronic Agency brand identities to CEO approval; overhauled web copy, social media editorial strategies, and wrote 28 case studies over six months

• Wrote and presented client pitches and maintained a 90% project win rate

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CREATIVE DIRECTOR, COPY, CREATIVE STRATEGIST 

Clients: Morgan & Morgan Law Firm, Hologram Sciences, O.school, DeSantis Breindel Agency

-New York, NY

February 2020 - June 2021

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Generated creative strategies to tell brand stories and inspired action through copywriting. Established brand identities, style guides, social media content, email communications, and UX copy for client apps. Clients: Hologram Sciences, Morgan & Morgan Law, O.School, DeSantis Breindel, One Main Financial.

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• Strengthened internal and external communications and brand guidelines by clearly articulating an inspiring value proposition and brand story, which drove online engagement

• Revamped email templates and newsletter content, which improved open and click-through rates by an average of 18%

• Streamlined the client briefing process and ensured collaborative communication, aligned vision, and detailed documentation, which produced final assets more efficiently

 

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CONTENT CREATION SPECIALIST

Citarella Gourmet Market - New York, NY

November 2018 - December 2019

 

Recruited and mentored a team of five copywriters. Defined and implemented a brand identity aligned with a positioning strategy to target a broader customer base. Wrote all social media content, monthly promotional emails, and copy for bags and dozens of dozens of store brand consumer packaged goods.

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• Wrote copy for radio and video scripts and print and digital signage, which facilitated a successful store launch and continued to boost sales and engagement

• Edited internal and external newsletters, expanded and engaged the customer base and improved the employee experience (internal newsletters were translated into Spanish and were printed and hand delivered)

• Overhauled the website look, feel, and function and implemented an SEO strategy that increased monthly visitors, subscribers, and sales

• Wrote email campaigns, invitations, signage, and print marketing material for events that demonstrated Citarella products and cooking techniques, which increased reach and orders

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SENIOR COPYWRITER

Blink Fitness - New York, NY

September 2014 - September 2018

 

Led the brand’s copywriting initiatives including direct mail, digital and social media content, email, newsletters, 360 campaigns, out-of-home, in-store signage, radio/audio, video, and retail.

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• Produced the critically acclaimed #BeYou and #HearMeRoar 360 campaigns, which expanded brand awareness and alignment with important social causes

• Wrote and revised the master brand book, fine-tuning the brand’s voice and style guidelines through three evolutions

• Formed brand partnerships with Conde Nast, NYU Langone, Upright Citizens Brigade, Hearst, and NYC Running

• Developed B2B assets to launch franchising, which grew the brand from 30 locations in the northeast to 100+ gym locations nationwide

 

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COPYWRITER

Audible Inc. - Newark, NJ

October 2013 - September 2014

 

Wrote promotional and sales copy, website, email, and instructional content for Audible and the home recording and publishing service, ACX.

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• Drafted UX copy for four app updates across eight types of devices over one year

 

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CONTRIBUTOR

dot429.com - New York, NY

January  - March 2014

 

Composed a weekly, published critique of HBO’s program Looking

 

CONTENT WRITER

Ilovenewyorkblog.com - Cake Group - New York, NY

February 2014 - May 2014

 

Wrote and researched engaging, on-brand, weekly blog posts about New York State tourist destinations

 

 

COPY EDITOR

Man of the World Magazine - New York, NY

November 2013 - January 2014

 

Copy edited the entire book for issues 6 and 7

 

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WRITER

MSN.news.com - New York, NY

July 2013 - September 2013

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Delivered condensed news reports for online publication

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PROOFREADER

NYC Economic Development Corp - New York, NY

May 2013

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Proofread the Mayor’s Special Initiative for Rebuilding and Resiliency

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COPY EDITOR

Sotheby's Auction House - New York, NY

March 2013

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Copy edited promotional copy for the Impressionist and Modernist Art Day Sale Catalogue

 

 

COPY EDITOR

Cesar's Way Magazine - New York, NY

March 2013

 

Proofread and copy edited all sections of the magazine

 

 

COPYWRITER

Livingsocial.com - New York, NY & Melbourne, Australia

June 2011 - June 2012

 

Wrote inspiring promotional copy for nationwide and regional Living Social email deals

 

COPYWRITER

Gilt City - New York, NY

June 2011 - December 2011

 

Wrote engaging, on-brand promotional copy for nationwide and regional Gilt.com email deals

 

 

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CONTRIBUTOR

DNA Magazine - New York, NY

June 2006 - Present

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Wrote and delivered monthly celebrity interviews, culture analysis and travel features centering on US culture 

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PRESENTER/CO-PRODUCER

DList Radio, EVR.com - New York, NY

January 2005 - March 2009

 

Presented a weekly news segment "This Week in Review" for live-to-air broadcast

 

Produced celebrity guest interviews, developed segments, research, and fact checking

 

Developed successful cross-promotional opportunities with record companies, bloggers, publicity firms, and venues for live show tapings

 

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CONTENT EDITOR

DList.com - New York, NY

January 2005 - March 2009

 

Designed engaging acquisition campaigns 

 

Developed content-based promotions and wrote all featured copy

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ASSISTANT EDITOR

The Village Voice - New York, NY

March 2004 - February 2005

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Wrote city listings for multiple categories (clubs, bars, retail, etc.)

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Researched and coordinated coverage of the 5 boroughs of New York City with other Assistant Editors

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RESEARCH ASSISTANT 

The Village Voice - New York, NY

March 2004 - February 2005

 

Copy editing, fact checking, statistical analysis, research and reportage support for the Executive Editor