Citarella Gourmet Market has been a family-owned, New York culinary institution since 1912 and comprises eight fine food markets in New York City, the Hamptons, and Greenwich, Connecticut. My role as Content Creation Specialist involves overseeing copy for the first complete brand refresh. That includes writing the brand's brand guidelines, refreshing copy for the e-commerce website, re-envisioning of in-store collateral, re-writing seasonal menus, digital and printed assets, and overseeing copy for social media.